TikTok Creator Marketplace: Grow Your Brand Reach

TikTok isn’t just transforming into one of the most popular social media platforms around the globe, It’s becoming the preferred choice for brands and marketers.
Is the trend likely to change in the near future?
We aren’t sure about that.
Apart from the recent release of TikTok Creator Marketplace for Business, it’s simple for users to connect to the authenticity of content that is created by users (UGC )……especially when it comes from someone they admire like their most beloved creator.
Many top brands have used influencer marketing to gain a competitive advantage and, of course, you’d like to be a part of it too.
The question is what or where can you locate the most influential influencers and creators to help promote your product or brand?
In this post, we’ll go over:

  • What is TikTok Creator Marketplace?
  • Benefits of TikTok Creator Marketplace
  •  How do you find creators for your business?

So, Let’s dive into it.

What is TikTok Creator Marketplace or TCM?

TikTok Creator Marketplace is an online meeting place for creators and marketers. It’s the place where marketers can recruit creators that they can collaborate with and vice versa.
It’s similar to Upwork or Fiverr, only it’s for the creators of content. Business owners can utilize it to look for creators they’d like to collaborate with, and creators can also seek out companies they’d like to collaborate with.
It sounds pretty straightforward and simple, doesn’t it?
As a marketer, campaigns you are a part of could be pay-per-click or reward-based sponsorship.

Your company will also gain access to a group of people who are believed to possess the most influential power and could soon be the biggest group of consumers” – Gen Z.

In this situation, you’ll want to understand how the TikTok creator marketplace works?

How does TikTok Creator Marketplace work?

TikTok is a massive platform that could help you improve your company’s online presence. There’s no question about it.

Research has shown that over 23 percent of marketers think of TikTok to be an effective method to reach their business objectives, Particularly due to TikTok’s low rates for advertising and huge user base.

So, we are pleased to warmly welcome TikTok Creator Marketplace.

By joining the platform, you get access to hundreds of TikTok creators across the world.

They can help by:

  • Creating natural content to promote your brand’s products or services.
  • Sending it to their followers.
  • Engaging customers and increasing sales via their posts.

Related: TikTok Username Ideas

How can brands join TCM?

It’s quite simple to sign into the TikTok creator marketplace if you already have TikTok Ads Manager Account.
If you don’t have an account, follow these simple steps:-

  • Set up an account with TCM (TikTok Creator Marketplace)
  • Fill in the required information, like your name, your business email, and your phone number.
  • Confirm your account by pressing on the link within the email which will be sent to your email
  • Edit your profile, add the logo of your company as well as other details

After that, you can begin looking for creators who meet your audience’s needs and align with your company’s image.
Then you can reach out to them through TCM or leave comments on their TikTok posts.
The first thing to know is that not all creators are eligible to join the TikTok marketplace for creators; only those who qualify are eligible.

How can creators qualify to join TCM?

Being aware that not all creators are eligible to join the Creator Marketplace is a good idea for companies.
Why?
You can be sure that anyone you contact through the platform will get the results you want to achieve in your goal of marketing.
Creators who sign up with TikTok Creator Marketplace are invited to join the community by TikTok or can apply to become participants in the TCM community.

In any scenario, accounts considered to be eligible should satisfy the following criteria:

  • Personal TikTok account
  • More than 100k followers
  • At least three videos were posted in the last 28 days
  • They have received over 100k likes on their posts in the last 28 days
  • Age limit of 18+
  • Choose one or these 24 countries.

If the requirements meet, the creator’s application will be screened before they’ll be admitted into TCM.

Let’s take a look at the advantages of making use of TikTok Marketplace?

6 Pros & Cons of Using TikTok Marketplace For Marketing

A clear explanation of the pros and cons can help you make the best decisions to make the most of the TikTok Marketplace effectively.

Pros of TikTok Creator Marketplace

1- You can fine-tune your search for creators

As we’ve said before finding the best creator to work with is a problem that many companies face.
In reality, 61% of marketers admit that it’s difficult for them to find an influencer for the TikTok campaign. However, TCM assists in resolving this.

There are creators who are based on your:-

  • Marketing goals
  • Budget
  • Region
  • Target audience/audience demographics
  • Brand voice

It’s also a positive thing for your company since you can collaborate with people who have a clear idea of what you stand for and would like to see.

2- Accessing exact information about the content of every creator

Another advantage of the use of TCM is that you are able to access the data of any creator that you would like to work with.
Imagine yourself trying on an outfit in a dresser in a mall. With the mirror in your face and you’re trying to figure out whether the dress is a good match for you.
If you use TikTok Creator Marketplace, you can quickly assess every creator to determine which ones are suitable to run your project.
What do you need to do?
Through checking your percentage of engagement, their performance patterns as well as others.
This is the main thing with influencer marketing. Whether or not the influencer is in alignment with your brand’s image will influence the performance of your campaign.

3- Analytics to track the results of your campaign

After publishing the content, you created with your creator you’d like to check how it’s performing, right?
This brings us to the second benefit of making use of TCM to influencer market where you are able to monitor core metrics like:

  • Post percent of success
  • Follower growth rate
  • Engagement rate
  • Comment per post
  • Hashtag performance
  • When is the best time to publish?

All the tools required to analyze the results of campaigns are available in TCM.

4- Tight eligibility criteria for creators

You can get value for money by making use of TCM due to its rigorous eligibility criteria that creators must have to fulfill before joining TCM.
In essence, you’d receive only vetted creators.

Cons of TikTok Creator Marketplace: –

1- The issue of not being able to communicate directly with creators

Have you ever thought of comparing TCM to Upwork in the past?
Here’s the deal, When clients locate freelancers to work with through Upwork It’s simple to talk directly to them. But this isn’t the case for TikTok Creator Marketplace. Brands can only invite themselves to work with the person they’d love to work with or leave an email on their blog.

2- Having to manage the negotiation process and contract process.

Furthermore, the TikTok Creator Marketplace brand needs to manage negotiation agreements, contracts, and agreements for each creator they collaborate with. It is a lengthy procedure as contracts must be written by hand to reflect the details of every campaign. There could be discussions with the creators before an agreement is signed and the creator begins creating the content. This could cause delays in the creation of the content.

3- Matching with creators

Although the number of creators on TCM is vast, however, the filtering options aren’t as efficient as they ought to be to allow you to easily locate creators who fit your perfect profile. After you’ve published your campaign, anyone who believes they’re suitable for the job is eligible to apply. You must sort through the applications to decide the best.

4- TCM might lower creators’ views on videos

There have been instances in which TikTokers complain over their videos’ views declining due to declining of collaborations with certain brands. It could mean those creators aren’t able to have control over who they choose to collaborate with?

Conclusion:-

In addition to providing brands with authenticated information about the influencers, TikTok Creator Marketplace also enables brands to directly contact those influencers. Moreover, it provides brands with a tool for tracking and analyzing all campaign results in one place. This allows you to make informed decisions regarding your collaborations with the aid of important data. TikTok Creator Marketplace offers an ideal way to promote your business. Don’t be left out of the excitement of TikTok If you’re not already there.

2 Comments

  1. Amazing Blog. TikTok creator marketplace is really something that will help both influencers and business owners.

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